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Natura Obtains B Corp Certification

The company has obtained ‘Benefit Corporation’ status, a sustainability certification.

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By: Marie Redding

Senior Editor, Rodman Media

 Natura, Brazil’s top cosmetics company, has recently obtained ‘Benefit Corporation’ status, or B Corp, a sustainability certification.

The certification is given by B Lab, a non-profit based in the U.S., created to encourage high environmental standards. There are more than 1170 B Corp businesses, but Natura is the largest, and first publicly traded company to obtain the certification.

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